Mobile LED signs can help grow your business
LED mobile outdoor advertising is high impact and commands the attention of your customers
Outdoor advertising is part of the customer's out-of-home experience and so does not need to be 'invited in' like some other forms of advertising.- Outdoor advertising is big, bold and bright – and often stands alone. This makes outdoor advertising very visible even from a distance.
- Outdoor advertising holds the customer's attention – with quality images and arresting displays, outdoor advertising increases the time a customer dwells on your message.
Once you have their attention, you make more of an impact.
The UK’s Outdoor Media Centre (OMC) advise that, "Academic studies show that people on the move are in an active mindset. They are more alert out of their homes and thus better able to take in messages and information."
LED mobile outdoor advertising is flexible and delivers a cost effective ROI
Digital outdoor advertising gives you unprecedented opportunity to easily tailor and refresh your message according to the demands of your campaign. You can be location-specific, time-specific, context-specific – any dynamic at play in your environment can be flexibly addressed for immediacy and impact.
This flexibility is matched with a high Return on Investment (ROI).
The Outdoor Media Association in Australia advise that, "Our studies show that out-of home is the second most efficient media in terms of ROI, after television. The higher the proportional spend on out-of-home in an advertising campaign, the more efficient it becomes."
LED mobile outdoor advertising completes your promotional strategy
Outdoor advertising is a way to stay connected with a large group of potential customers when they are on the move. And, by linking your outdoor message with your online or social media channels you create a seamless and constant exposure to your brand.
Additionally, outdoor advertising reaches a broader audience than traditional advertising channels including hard to access customers like busy business people, time poor parents and younger consumers. A 2013 study by the OMA found outdoor advertising reaches 9 out of 10 people on a daily basis - the highest exposure of any advertising medium.
LED mobile outdoor advertising is a key influencer in the 'path to purchase'
Due to its location based nature, outdoor advertising can be targeted to a local buyer often when they are most poised to purchase. Research conducted by OMC UK found that outdoor advertising is the advertising medium most seen by shoppers in 'the last window of influence' before shopping. The proliferation of smartphones, especially, allows your customers to snap, search, share and shop for immediate impact.